Privacy Policy

Last Updated: January 1, 2023

Southland Industries and its subsidiary companies (collectively, "Southland," "we," "us," "our") are committed to protecting your privacy. We provide this policy to explain how Southland collects, uses, and discloses your information.

What this policy covers

This Privacy Policy governs websites owned and operated by Southland, their subdomains, and all interactive features, applications, or other services that post a link to this Privacy Policy (each, a "Site"). Our Sites may contain links to other websites that we do not operate or control. This Privacy Policy does not apply to the information practices of any third party whose website may be accessible through our Sites, or to any third-party websites on which we advertise. This Privacy Policy does not apply to information collected about employees, former employees, or job applicants of Southland.

Although the use of certain Non-Personal Information (as defined below) collected, used or disclosed as described herein is not restricted (and to the extent that such is the case, the obligations under this Privacy Policy do not apply to such information), we provide information in this Privacy Policy about the collection of such information for the sake of transparency with respect to the operation of the Sites.

Information we obtain

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device ("Personal Information"). Personal Information does not include publicly available information or deidentified or aggregated consumer information ("Non-Personal Information").

Information You Provide to Us.

We collect information you provide directly to us, such as when you fill out a form, send us an email, or request information. The types of information we collect may include your name, contact information (email address, mailing address and phone number), company name, business details, and any other information you provide.

If you process a payment by way of the Invoice Payment feature on our Site, we will request that you provide name, email address, company name, billing address, phone number, and payment card details (including card number, expiration date and security code). Your payment-related details are collected and stored by our third-party payment processor on our behalf. Southland does not have access to your payment card number. Your payment-related details are only used to process the invoice payment.

Information Collected by Automated Means.

You can browse our Sites without telling us who you are or revealing your Personal Information. But like most websites, we collect usage information automatically from all visitors to our Sites. Usage information may include your IP address or other unique device identifier, your web browser and operating system, the date and time of your visit, the pages from which you navigate to and from our Sites or the search terms that lead you to our Sites, and the pages on our Sites you visit and how long you stay on each page.

We may use third-party analytics services on the Sites, such as Google Analytics. The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information, for example, to evaluate use of the Sites or help administer the Sites.

Information Obtained from Third Parties.

We may obtain Personal Information from third party sources, such as third parties who market, sell, support or otherwise provide products or services relating to Southland services, including publicly available databases such as ZoomInfo and LinkedIn.

When you interact with a Southland account on or through a social media platform, such as Facebook, Twitter, or LinkedIn, we may collect the information that you make available to us on that page or account, including your user ID and/or username, and any information you have made public in connection with that social media service.


The Sites use "cookies" in order to enhance a user's experience when viewing the Site and to compile statistical information regarding the use of the Site. A cookie is a file that is transmitted by a website to a user's browser. The browser then saves that file in a designated file for cookies on the user's computer. Southland uses cookies to allow it to personalize the user's experience on the Site as well as to allow Southland to compile statistics about how the Site is used, including to help us identify features in which you may have the greatest interest. You may have the ability to change your browser settings to refuse to accept cookies. Please note, however, that without cookies you may not be able to take full advantage of all our Site features.

How we use the information we obtain

We collect and use the information to respond to your requests, make marketing and sales initiatives relevant to your needs, communicate product or service information, provide service and support, communicate significant changes to the Sites, or inform you of future events. We also may use the information to better improve our Sites, to enable us to customize your experience on the Sites and display relevant informational or promotional material.

Unless you opt-out from receiving Southland marketing materials upon registration, we may email you about products and services that we believe may be of interest to you. If you wish to opt-out of receiving marketing materials, you may do so by following the unsubscribe link in the email communications, by going to your account settings (if applicable) or contacting us using the contact information below.

Third Party Websites

This Privacy Notice applies only to the Site and does not apply to websites or digital services that are linked to the Site and not operated by or on behalf of us. Links to third-party web sites are provided solely as a convenience to you. All content accessed via links to outside websites or digital services belongs to the respective owners of those websites and content and services available via such websites or digital services are governed by the terms and conditions or privacy policies of those websites.

Our Site also includes features such as buttons and widgets hosted by other companies (for example, the Twitter "Tweet" button). Some of these features collect Personal Information or other information such as IP address and your actions on our Site. This Privacy Notice does not apply to the practices of these third parties. We encourage you to review the privacy notices of those third parties to learn about their personal information and privacy practices.

Information Sharing

Except as otherwise described in this Privacy Policy, or where you are expressly informed otherwise, we do not sell, rent, share, trade, or give away any of your Personal Information. We may share your Personal Information only as follows: to third parties with your consent, to comply with any valid court order, law or legal process, in response to a lawful request by public authorities, including to meet national security or law enforcement requirements, when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity, and to enforce our agreements with you, including for billing or collection purposes.

How we protect the information we obtain

We take the security of your Personal Information seriously and implement reasonable security procedures and practices appropriate to the nature of the personal information to protect the personal information from unauthorized or illegal access, destruction, use, modification, or disclosure. However, please be advised that even the best security measures cannot fully eliminate all risks, and we cannot therefore guarantee complete security of your Personal Information.

Reduced Data Retention

The longer that personal data is retained, the higher the likelihood is of accidental disclosure, loss, theft and/or information growing stale. At Southland, personal data is retained only for the minimum amount of time necessary to support the business purpose or to meet legal requirements.

Data Minimization

To further protect your data, Southland only utilizes data that is truly necessary for the intended purpose.  By minimizing the data used, the risk of data exposure is drastically decreased.

Children's personal information

This website is not intended for use by children under the age of 13. Southland does not knowingly collect or solicit Personal Information from anyone under the age of thirteen (13). If we learn that we have collected Personal Information from a child under age 13 without parental consent, we will either seek parental consent or promptly delete that Personal Information. If you believe that a child under age 13 may have provided us with Personal Information without parental consent, please contact us as specified in the Contact Us section of this Privacy Policy.


This Privacy Policy may be changed or updated from time to time without notice. We will post the date of the changes at the beginning of this policy. Your continued use of our Sites following the posting of changes constitutes your acceptance of such changes.

California Consumer Privacy Statement

This section outlines specific rights granted under the California Consumer Privacy Act (as amended, the "CCPA") and the California Privacy Rights Act ("CPRA") to individual California residents and provides information regarding how such California residents can exercise their rights under the CCPA/CPRA. This policy does not apply to workforce-related Personal Information collected from California-based employees, job applicants, contractors, or similar individuals. Information required to be disclosed to California residents under the CCPA/CPRA regarding the collection of their Personal Information that is not set forth in this section is otherwise set forth in this Privacy Policy.

Disclosure, Deletion, and Access Rights. You have the right to request, access, correct and delete any Personal Information within our system, subject to certain statutory exceptions, including, but not limited to, our compliance with U.S., state, local laws, rules and regulations. We will notify you in writing and provide an explanation if we cannot comply with a specific request.  You also have the right to request that we disclose to you certain information regarding our collection and use of Personal Information specific to you over the last twelve (12) months. Such information includes:


  • the categories of Personal Information we collected about you;
  • the categories of sources from which the Personal Information was collected;
  • our business or commercial purpose for collecting such Personal Information;
  • the categories of third parties with whom we share the Personal Information;
  • the specific pieces of Personal Information we collected about you; and
  • whether we disclosed your Personal Information to a third party, and, if yes, the categories of Personal Information that each recipient obtained.

Right to Opt-Out and limit the sharing of personal information.  You also have the right to opt-out of the sale or sharing of Personal Information (to the extent that any Personal Information is sold or shared under this privacy policy), the right to limit the use and disclosure of sensitive personal information (to the extent that any sensitive information is collected, sold or shared under this privacy policy), and the right to opt-out of automated decision-making technology (to the extent that any automated decision-making technology is utilized by Southland).  

No Discrimination. We will not discriminate against you for exercising your rights under either the CCPA or CPRA, including by denying service, suggesting that you will receive, or charging, different rates for services or suggesting that you will receive, or providing, a different level or quality of service to you.

How to Exercise Your Rights. To exercise any of your rights under the CCPA/CPRA or to access this notice in an alternative format, please submit a request on your behalf using any of the methods set forth in the Contact Us section of this Privacy Policy.  If you make a request related to Personal information about you, you will be required to supply a valid means of identification as a security precaution (verification of data elements we have stored, for example).

Contact us

You can contact us to update your preferences, update or correct your information, submit a request or ask us questions at:

Southland Industries

12131 Western Avenue

Garden Grove, CA 92841